Google Ads is a powerful way to drive business to your company's website, no doubt. By bidding on keywords and crafting relevant ad content, your business can improve its advertisement's chance of showing up at the top of a google search, and above the organic search results. And Google's Dynamic Keyword Insertion tool can take your ad a step further. DKI will allow Google to insert a keyword from your ad campaign directly into the headline of the ad. Cool huh? If the searcher's query matches one of your keywords, bam, that keyword will headline the ad.